We really know and understand that competition is there, and is there to stay. The only organisation that will survive is that one which knows what to do, how to do it and when to do it.
What we have seen in recent times is the proliferation of businesses almost in every sector mainly driven by the economic environment which is unforgiving.This is speaking into the intensity of the competition that we’re bound to encounter in the marketplace.
The key to remain steadfast in the midst of cutthroat competition is YOUR ABILITY TO SELL. Customers always have an inclination to leave value where they get value. If ever there is an area that you must heavily invest in, is training your sales team to MASTER THE ART OF SELLING.
When I talk selling from an entrepreneurship standpoint, I don’t meant what you think, JUST SELLING. This is done by ordinary people who always get ordinary results. I mean your team should have Ka THAT IN SALES. They have to be unique in their approach and be innovative around their tools of trade.
You must be able to sell a bottle of water to someone at the middle of an ocean. Sale where people think it’s impossible, then you’re in your own class of business and you’re always guaranteed of a return on your investment.